All posts by Alexis Dubree
Barbie (2023): A case study in modern public relations
The Barbie film is a culmination of decades of strategic PR efforts. Mattel has spent decades reshaping the Barbie brand, and it shows. What started as a doll often criticized for narrow beauty standards evolved into something more reflective of modern values, with a stronger focus on representation and empowerment. As Hawthorne strategy puts it,…
Mattel, Inc. Strategic Communications Audit
Mattel, Inc.Communications Audit Research and Analysis Parts I, II & IIIFebruary 23, 2026Alexis Dubree Mattel Communication Audit Part One I Investor Relations – Shareholders and Reporters who focus on financial results (Business, Finance and Trade Reporters)/Financial Reputation II Media Relations – Journalist/General Public Reputation Top four Press Releases Product (5) Announcement (7) Investor Relations (8) Community Relations…
