Category Archives: Blogs
Barbie (2023): A case study in modern public relations
The Barbie film is a culmination of decades of strategic PR efforts. Mattel has spent decades reshaping the Barbie brand, and it shows. What started as a doll often criticized for narrow beauty standards evolved into something more reflective of modern values, with a stronger focus on representation and empowerment. As Hawthorne strategy puts it,…
